GoHighLevel pricing in 2026: the $97, $297 and $497 plans and what you really pay

The three plans at a glance

The price is per agency account, not per user, which is why GoHighLevel is often cheaper than per-seat CRMs once a team grows. All three plans include the same core tools: CRM and pipelines, two-way SMS and email, calendars and booking, funnels and websites, workflows, reputation management and reporting.

• Starter, $97 a month ($970 a year): up to three sub-accounts, no usage rebilling and no API access
• Unlimited, $297 a month ($2,970 a year): unlimited sub-accounts, basic API access and usage rebilling to clients at cost
• Agency Pro, $497 a month ($4,970 a year): everything in Unlimited plus SaaS mode, automated sub-account creation, advanced API access and rebilling with your own markup

Starter ($97): one business or a small agency

Starter suits a single business running its own marketing and sales, or a small agency testing GoHighLevel with up to three clients. You get the whole platform, so it is a fair trial of how GoHighLevel fits your process before you commit to more.

The limits show up as soon as you grow. A fourth client means upgrading, and because you cannot rebill usage, any texts and calls your clients send are paid from your own wallet unless you invoice them separately.

Unlimited ($297): the usual choice for agencies

Unlimited removes the sub-account cap, so the plan fee stays the same whether you manage five clients or fifty. It also lets you rebill usage at cost, which means each client's texts, calls and emails are charged to that client's own card instead of coming out of your margin.

For most agencies that deliver GoHighLevel as part of a service retainer, this is the plan that pays for itself first. It is what we recommend unless you specifically want to sell the software under your own brand.

Agency Pro ($497): SaaS mode and resale

Agency Pro adds SaaS mode, which lets you package GoHighLevel under your own brand and sell it as a monthly subscription. Clients sign up through your checkout, their sub-account is created automatically from a snapshot, and Stripe bills them every month. You can also rebill usage with a markup, so you profit from every text and call your clients send.

It makes sense when software subscriptions are a real revenue line for you, not just a nice idea. If you mainly sell done-for-you services, the extra $200 a month rarely earns its keep until you have a productised offer and a way to onboard clients without hand-holding.

Usage fees: the part of the bill people miss

GoHighLevel's phone and email services run on a prepaid wallet that tops up automatically from your card. These charges apply on every plan and are what make two agencies on the same plan pay very different amounts. As published in autumn 2026, the main rates are:

• Text messages: about $0.0075 per SMS segment, plus carrier fees that are passed through
• Phone numbers: about $1.15 a month for a local number
• Calls: roughly 1 to 1.7 cents a minute, depending on inbound or outbound
• Email: about $0.675 per 1,000 emails sent through LeadConnector's email service
• AI Employee: $50 a month per sub-account for a capped plan or $97 for unlimited use, or pay as you go
• A2P 10DLC registration for US texting: a one-off brand fee plus a small monthly campaign fee per number

What a real monthly bill looks like

For a single business on Starter sending a few hundred texts and a couple of thousand emails a month, usage usually adds a few dollars to the $97 plan. For an agency on Unlimited with ten active clients, usage often runs to tens or hundreds of dollars a month, but with rebilling switched on each client pays their own share.

AI is where costs can climb fastest. A busy AI chat or voice agent on every sub-account adds $50 to $97 per client per month on the flat plans, so price it into your retainer before you switch it on. Always set wallet top-up limits and low-balance alerts so a runaway workflow cannot drain the card overnight.

Which plan should you choose?

Choose by how you will use the platform, not by the feature list, because the core features are the same on every plan.

• One business, or up to three clients: Starter
• An agency delivering GoHighLevel inside service retainers: Unlimited
• An agency selling GoHighLevel as its own branded software: Agency Pro
• Unsure: start the 14-day trial on Unlimited, build one real client account, then decide

How GoHighLevel compares on cost

GoHighLevel's flat price is its biggest advantage over per-seat CRMs. A team of ten on a per-seat sales tool can pay more than the whole Unlimited plan before adding texting, booking or funnels, which GoHighLevel includes. The trade-off is that you configure more yourself, and usage fees need watching. We compare the two most common choices in detail in GoHighLevel vs HubSpot.

Ways to keep the bill down

Most overspend we see on audits comes from a handful of avoidable habits.

• Pay annually once you are sure the platform fits, which saves about two months a year
• Turn on usage rebilling so clients pay for their own texts, calls and email
• Clean lists before bulk sends, because you pay for every email and text segment
• Keep SMS messages short, since long messages are billed as several segments
• Retire old phone numbers and paused workflows that still trigger messages
• Build each client from a tested snapshot, so setup time does not eat your margin

Getting set up without wasted spend

The cheapest GoHighLevel account is one that is set up properly the first time: authenticated email, registered phone numbers, clean pipelines and workflows that stop when a lead replies. Our GoHighLevel agency setup checklist covers that order step by step. Prices change, so check HighLevel's own pricing page before you buy, and budget for usage from day one rather than discovering it on the first invoice.

Frequently asked questions