Growth & Acquisition · Media Buying
Paid media measured in revenue, not clicks.
Digistartup's media buying service plans, launches and optimises Google, Meta and TikTok ad campaigns, with conversion tracking connected to your CRM so every campaign is judged on booked calls, sales and revenue rather than clicks and impressions.
What does a media buying agency do?
A media buying agency plans where your ad budget goes, builds the campaigns, writes and tests the creative, and manages bids and budgets day to day. The aim is to buy attention from the right audience at a price that leaves you profit.
Most ad accounts optimise for what the platform can see, such as clicks or form fills. We connect your CRM back to Google and Meta, so the algorithms learn from leads that became customers. That is how spend shifts toward the campaigns that actually make money.
What's included
Full-funnel paid media, managed end to end
Every engagement is tailored, and usually covers:
Strategy and channel plan
Which platforms, audiences, offers and budgets to start with, based on your goals and margins.
Google Ads
Search, Performance Max, YouTube and remarketing campaigns built around buying-intent keywords.
Meta Ads
Facebook and Instagram campaigns for lead generation and sales, with structured creative testing.
TikTok Ads
Native short-form creative and campaigns that reach new audiences at a lower cost of attention.
Creative and copy testing
Ad angles, hooks, images and video tested continuously, so winners scale and losers stop spending.
Conversion tracking
GA4, pixels, Conversions API, enhanced conversions and offline conversions from your CRM.
Landing page alignment
Pages matched to each campaign's promise, so paid clicks convert into leads and sales.
Reporting and optimisation
Weekly optimisation and clear reports on cost per lead, cost per sale and return on ad spend.
Who it's for
For businesses ready to scale with paid ads
Local and service businesses
Clinics, home services and professional firms that need a steady flow of booked appointments.
E-commerce brands
Stores that want profitable growth from Google Shopping, Meta and TikTok.
Coaches and education
Programmes filling webinars, applications and calls from paid traffic.
B2B and SaaS
Teams that need demo requests and pipeline from search and social, not vanity metrics.
Free 30-minute call
Get a free audit of your ad accounts
Show us your Google, Meta or TikTok account. On a free 30-minute call we will point out wasted spend, tracking gaps and the first changes we would make.
On the call we cover
- A live review of your campaigns and tracking
- Where budget is being wasted today
- A first view of strategy, budget and fees
No pitch deck and no junior sales rep. You speak to a senior specialist.
How it works
How we run your paid media
- 01
Account and tracking audit
We review your current accounts, tracking, offers and results to find wasted spend and quick wins.
- 02
Plan and quote
You approve a channel plan, budget split, targets and a fixed management fee before launch.
- 03
Build and launch
Tracking is fixed first, then campaigns, audiences, creative and landing pages go live.
- 04
Optimise and scale
Weekly optimisation and testing, with budget moved toward the campaigns that bring revenue.
Platforms
Ad platforms and tracking tools we use
We manage campaigns where your buyers spend their time, and measure them with your CRM:
- Google Ads
- Meta Ads
- TikTok Ads
- YouTube
- Google Analytics 4
- Google Tag Manager
- GoHighLevel
- HubSpot
Why Digistartup
Why clients trust us with their ad spend
Measured against revenue
Monthly reviews report against pipeline and revenue, not impressions or vanity metrics.
Tracking done properly
CRM-connected and offline conversions, so the ad platforms optimise for real customers.
Ads, pages and CRM in one team
The same team runs your campaigns, landing pages and follow-up, so nothing breaks between them.
Your accounts, your data
Ad accounts, pixels, audiences and creative stay in your name from the first day.
FAQ
Questions buyers ask us
What does a media buyer do?
A media buyer plans and buys advertising across platforms such as Google, Meta and TikTok. That covers choosing audiences and placements, setting budgets and bids, testing creative, tracking conversions and moving spend toward the campaigns that bring customers at a profitable cost.
How much does media buying management cost?
Digistartup's web, funnels and media retainer starts from $2,900 a month for management, separate from your ad spend, which is paid directly to the platforms. The fee depends on the number of platforms, campaigns and creative needed. You get a written quote before any work starts.
Which platform is best: Google, Meta or TikTok ads?
Google Ads captures people already searching for what you sell, so it usually brings the highest-intent leads. Meta Ads creates demand by reaching people based on interests and behaviour, and works well for visual offers and lead generation. TikTok reaches new audiences through short-form video. Most businesses start with one or two and expand from there.
How much should I spend on ads each month?
It depends on your market, offer and targets. Start with enough budget to give each campaign meaningful data within a few weeks, then scale what works. On the discovery call we suggest a starting budget based on your cost per lead and sales targets.
How do you track whether ads lead to sales?
We set up GA4, platform pixels, the Meta Conversions API and Google enhanced conversions, then send qualified leads and closed deals from your CRM back to the ad platforms as offline conversions. Our offline conversion tracking guide explains the setup.
Do I keep ownership of my ad accounts?
Yes. Campaigns run in ad accounts owned by your business, and we work with partner access. Your accounts, pixels, audiences and creative stay with you if we stop working together.
How soon will I see results from paid ads?
Search campaigns can bring leads within days of launch, while social campaigns usually need a few weeks of testing and learning before performance settles. We report weekly, so you can see progress from the start.
Related services
Next step
Ready for ads that pay for themselves?
Book a free 30-minute discovery call. We will review your ad accounts and tracking and show you what we would change first.